PACK EXPO is the packaging industry’s largest annual trade show. They ran a contest called Project 2020: The Consumer Experience, asking entrants to imagine what packaging could be in the near future. A team at my previous agency developed a triangle-shaped space-saving accordion-fold carton which they named The Tri-Tainer.
I was tasked with developing branding and packaging graphics for the hypothetical product, dog food. As a team, we landed on the name Procyon Alpha. Procyon is a star known as the Little Dog; Alpha, a name fitting for both star systems and canines.