I’ve always liked bikes. I’m not a racer or jumper or extreme anything really, I just like rolling around on two wheels with my family. So when I heard about a local advocacy group starting up years ago, I really wanted to jump in and help them get up and running with a strong visible brand.
I went to a board meeting, mentioned my abilities and interest and pow! I was their full-time marketing guy. So we started by developing a logo for them. I presented a few options to the board and they selected the simple clean and clever use of the initials-as-bicycle logo. They then needed business cards, and some swag for membership benefits.
Next came the need for event posters. I tried to develop a system which could be printed on the cheap, yet still provide a striking visual and brand recognition through layout consistency.
The organization has had a great first year and I’m glad to have helped them start up right. I’ve had to step down to devote my time to other things, but I believe I’ve left them with the assets to continue spreading the good word. Now several years later, I still see that iconic logo in action.
Keep pushing those pedals!